| Marketing and Brand Management |
Nicolette Beard: Jumpstart Your Client’s Web Presence: 7 Tips to Optimize Your Next Press Release
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| John Christopher, Ph.D.: Identifying the Measures of Social Media Impact -- Riding the Wave |
| Mike Emery, University of Houston: Rock Brands -- Lessons in Brand Management from KISS, the Rolling Stones |
| Sylvester Garza: Digital Photography Tips From a Pro |
| Alise Isbell and Mark Prasatik: Demystifying and Leveraging Social Networking |
| Ward Pennebaker: A Downturn is a Terrible Thing to Waste -- Marketing Your Brand in Tough Times |
