Thursday

11:15a.m               - 1:00 p.m.

Optional Event: IABC/Houston & Conference Attendee Luncheon (Registration Required) Speaker Tim Walker, Hoovers.com: Business Communication in the Social Age: What Works Now (Hotel Ballroom, 2nd Floor)

10 a.m. - 3 p.m.

IABC Southern Region Accreditation Exam: San Antonio Room

Thursday

1:30 - 3:30

Optional Event: Volunteer Project at Houston Food Bank (Meet in hotel main lobby at least 10 mins before scheduled start time, to find your driver.)

Thursday

3 p.m.

Registration Opens: Liberty Hall Foyer

Thursday

5 - 7:30 p.m.

Conference Welcome Reception: Liberty Hall, Salon 6

Friday, October 23

Friday

7 a.m.

Registration Opens: Liberty Hall

Friday

7-8 a.m.

Continental Breakfast: Liberty Hall

Friday

8-9:15 a.m.

Keynote Speaker:  Brock Wagner, CEO, Saint Arnold Brewing Co., Building a Brand Without Advertising: Liberty Hall

Day/Event

Time

Leadership Communication

Internal Communication

Friday,            Breakout #1

9:30-10:30 a.m.

Special Guest Speaker: Dr. Renu Khator, UH President:Communications Fuels UH's Mission to Become a Tier One University: (Salon 6)

Sheri Rosen,* ABC, IABC Fellow: Employee Communications Lessons for Small and Large Companies: (Salon 2)

Deborah Pope and Gena Hyde, 2008 MS150: Crisis Communication: Rain Threatens Houston's MS150 Bike Ride, But Organizers See Blue Sky: (Salon 4)

Jeff Herrington*: 20 Tricks to More Compelling Writing: (Salon 1)

Friday,          Breakout #2

10:45-11:45 a.m.

Nancy Sims: What does “Public Affairs” mean in the world of Public Relations?: (Salon 2)

Megan Maisel* and Laura Harvey:
Inside Internal Communications at MD Anderson, the Nation's Top Cancer Hospital: (Salon 1)

Ward Pennebaker: A Downturn is a Terrible Thing to Waste -- Marketing Your Brand in Tough Times: (Salon 6)

Health Care Panel: Moderator, Leslie Farnsworth; Divining Trends in Health Care Communication: (Salon 5)

Panel: Beth Miller*, ABC,  Moderator; Flying Solo and Standing Out From the Flock -- Stacy Wilson, ABC; Carol Barreyre; Yvonne Grinam Nicholson, ABC and Christy Lee: (Salon 4)

Friday Lunch

Noon-2 p.m.

Keynote Speaker:  John Sheptor, CEO, Imperial Sugar Company, Leadership in the Face of Crisis: Hotel Ballroom, 2nd Floor

Friday,          Breakout #3

2:15-3:15 p.m.

Barry Mike: What Leaders Need to Know About Communications, But Don't Ask Until it's Too Late: (Salon 1)

Stacy Wilson*, ABC, and Tracy Harlow, ConocoPhillips: Change Communication Tools that Work: (Salon 2)

Mike Emery*, University of Houston: Rock Brands -- Lessons in Brand Management from KISS, the Rolling Stones: (Salon 4)

Yvonne Grinam Nicholson*, ABC: How to Succeed as a Independent Practitioner During a Recession: (Salon 5)

Workshop (Part 1), Lori Silverman: Storytelling --  Making an Impact Through Stories: (Salon 6)

Friday,           Breakout #4

3:30-4:30 p.m.

Angela Jeffrey*, APR: Measuring the Power of News on Advertising and Business Outcomes: (Salon 1)

Mark Schumann*, ABC: The New Communicator: How to Succeed in a New Communication World: (Salon 2)

Sylvester Garza:  Digital Photography Tips From a Pro: (Salon 4)

Workshop (Part 2), Lori Silverman: Storytelling --  Making an Impact Through Stories: (Salon 6)

Friday

4:45-6:30 p.m.

Silver Quill Awards Reception and Ceremony: Hotel Ballroom, 2nd Floor

Friday

7 p.m.

Dine Around Houston (Sign up at Registration; meet in hotel main lobby at least 10 mins. before to find your driver.)

Saturday

7 a.m.

Registration Opens: Liberty Hall

Saturday

7-8 a.m.

Continental Breakfast: Liberty Hall

Day/Event

Time

Leadership Communication

Internal Communication

Marketing & Brand Management

Saturday,     Breakout #5

8-9 a.m.

Randy Goruk: 12 Things Leaders Must Do Now to Position Themselves for Success: (Salon 1)

Dr. Kay L. Colley*: Creating Engagement with WIKIs: (Salon 2)

Interactive Session, Nicolette Beard: Jumpstart Your Client's Web Presence: 7 Tips To Optimize Your Next Press Release

Brian Smith, UH: Breaking Through to Bloggers: Tapping the Power of Blogs: (Salon 5)

Josh Scribner, IBM: Social Media Adoption in the Enterprise: (Salon 6)

Saturday,     Breakout #6

9:15-10:15 a.m.

Suzanne Salvo*: Seeing is NOT Believing -- Photo Ethics for Communicators: (Salon 1)

Betsy Pasley*, ABC, and Stephen Green: Engaging Employees Through Online Communications: (Salon 2)

Interactive Session,  Alise Isbell* and Mark Prasatik: What's Your Whuffle? Demystifying and Leveraging Social Networking: (Salon 6)

Panel: April Canik*, ABC, Moderator: How Non-Profits Are Getting Results Using Social Media -- Sheena Abraham, Gulf Coast Blood Center; Betsy Ballard, Houston Food Bank; David Brady, Houston Zoo: (Salon 4)

Panel: Elaine W. Krause, Moderator: Using Social Media to Grow Your Business -- 3 Case Studies: MyPRPro.com, Riazul, CoffeeGroundz: (Salon 5)

Saturday,       Breakout #7

10:30-11:30 a.m.

Arnaldo Rodriguez: A Cultural Exchange -- Stakeholder Engagement Across the Americas: (Salon 4)

Allyson Neal*: Creative Solutions in Challenging Economic Times: Tools for Effective Web Communications: (Salon 5)

John Christopher, Ph.D.: Identifying the Measures of Social Media's Impact: (Salon 6)

Bill Hiniker: 10 Old School Ways to Make Your New Media Communications More Effective: (Salon 1)

Mary Ehlert-Kleinoeder*, ABC: Venomocity: Successfully Reaching Young People About Tobacco Addiction: (Salon 2)

Saturday

10:30 a.m.

Accreditation Panel: The ABC's of Earning Your ABC (Accredited Business Communicator) Susie McMichael*, ABC, moderator; Mark Schumann*, ABC; Ben Wheatley*, ABC, APR; Janelle Ewing (Salon 3)

Saturday

12:00-5:00 p.m.

Optional Event: Southern Region Board Meeting: Galveston Room

* IABC member -- 11 presenters are ABCs (Changes to agenda may occur due to circumstances beyond our control.)