How do you build a one of the most beloved consumer brands in Texas without advertising? Brock Wagner, founder of Saint Arnold Brewing Company believes the key is to connect with the community. Long before YouTube, Facebook and Twitter became the heavyweights of the communications world, Wagner was using the fundamentals of “social networking” to make the Saint Arnold brand an indelible part of its community. Through grassroots outreach, experiential marketing and social media technologies, Saint Arnold keeps tens of thousands of craft beer enthusiasts informed and mobilizes them for fun and to support causes they care about. He will discuss the philosophies that drive his company’s communications, showcase Saint Arnold’s creative use of social media, describe the roll cause-related marketing can play in keeping an organization in tune with what its customers care about and lay out some outcomes of these efforts – including unexpected gems such as raising $1.5 million from customers to help build a new brewery by simply mentioning the initiative in an e-mail.
Check out Brock's presentation on You Tube.
